Where mariachis and tequila are a tradition

Tequila and Mariachis come together in this central-western part of Mexico, the geographical point where the state of Jalisco is located, with its bountiful lands that have become a synonym for Mexican identity and the cradle of charrería – Mexican rodeo – jaripeos and palenques.

Divided into 125 municipalities, the state boasts a wide range of destinations of great interest to local and foreign tourists alike. These include its cosmopolitan capital city, Guadalajara and the traditional municipalities of Lagos de Moreno, San Juan de los Lagos, Zapopan, Tlaquepaque and Tonalá, where direct contact can be made with the roots of a Mexican identity that now extends all over the country.

A journey through any one of the corners of Jalisco can be transformed into an exciting adventure on which all kinds of activities can be enjoyed in close contact with nature, with camping and water sports that reveal all that the lands of Jalisco have to offer.

Lake Chapala – shared between this state and neighboring Michoacán – and the town of Ajijic are also ideal spots for having fun in the open air.


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